Indie label DEF METAL VEGAN has debuted its 2011 collection, "CRANK UP THE KINDNESS!" 

The concept for the new line have been created in collaboration with Polish artist Damian Augustyniak. Damian has made a name for himself on the Rock and Metal scene working with bands such as Sabaton, Slayer, Exodus and Joey Ramone. The collection seeks to bring in the energy and power embodied in his signature Metal style and fuse it with a message of kinder and more compassionate living.